Value Propositions II – Using your NOSE
As pointed out by Tom Sant, if you can’t establish that you deliver superior value then the customer will choose based on price. In a previous post, “Value Propositions – what you do, why it’s...
View ArticleDigital Marketing for Startups
Startup businesses need to get good at online marketing. This is a set of slides I used for a one day seminar at the Institute of Technology Sligo and Letterkenny Institute of Technology as part of...
View ArticleQuick Tips To Improve Your Landing Pages
A “landing” page is any page on your web-site where you are specifically sending visitors. When people first try online marketing they often direct traffic from their online campaigns to their home...
View ArticleThe Future of Paid Search
++ Click Image to Enlarge ++Source: The Future of Paid Search Infographic
View ArticleManagers Guide to SEO Part 2
DohertyWhite Manager's guide to SEO from DohertyWhite Part 2 of a Manager’s Guide to SEO – from how to select the keywords to target through to optimizing your website. You can check out Part 1 of the...
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