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Value Propositions II – Using your NOSE

As pointed out by Tom Sant, if you can’t establish that you deliver superior value then the customer will choose based on price.  In a previous post, “Value Propositions – what you do, why it’s...

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Digital Marketing for Startups

Startup businesses need to get good at online marketing.  This is a set of slides I used for a one day seminar at the Institute of Technology Sligo and Letterkenny Institute of Technology as part of...

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Quick Tips To Improve Your Landing Pages

A “landing” page is any page on your web-site where you are specifically sending visitors. When people first try online marketing they often direct traffic from their online campaigns to their home...

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The Future of Paid Search

++ Click Image to Enlarge ++Source: The Future of Paid Search Infographic

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Managers Guide to SEO Part 2

DohertyWhite Manager's guide to SEO from DohertyWhite Part 2 of a Manager’s Guide to SEO – from how to select the keywords to target through to optimizing your website. You can check out Part 1 of the...

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